Shop Talk,  The Flower Business

News from the Baby Flower Shop


Things are rocking and rolling here at Rasta Rita Flowers. Despite having no real shop or place to make my bouquets other than my own kitchen sink, I am doing about three or four deliveries a week. It’s been very exciting. I have so much to learn.


Cody came with me on my first delivery, and while he’s super cute and helpful, I’m afraid my first bouquet might have had a few long Golden Retriever hairs delivered with it. Nobody left a bad review or complained, but I think I need to be more careful in the future. Often, when I take Cody with me in the car (his favorite thing ever), I roll the windows down, and his long golden hair flies all over the place like he’s Linus with his personal dust cloud. Oh, Golden Retrievers… if you know, you know.


I delivered a homecoming corsage wristlet and a boutonniere.


I also delivered a Twentieth Anniversary bouquet to my good friend whom I did the flowers for twenty years ago! Isn’t it cool that here I am doing flowers again after twenty years, just in time to send the bride a remix of her bridal bouquet? It was a blast. I put peppers in it because I know her, and she’s always up for something fun and different. Bug said I must tone down my Rasta Rita aesthetic, but I disagree. I want people to hire me because I put crazy combinations together, and everything is bright and colorful. But I do have a bereavement bouquet coming up on Monday, so we’ll see how Rasta Rita toned down will look.

Side note: I got so tired of wrestling my big pink wooden headboard back and forth between my bedroom and dining room for flower photos I decided to hang it on the wall in the dining room instead!  Then my bed looked naked, so I hung a tapestry behind it, dorm-room-style. I think it works great, especially since I have no idea whether or not I will be moving in a month. Everything is up in the air.


Here is my future shop space. I mocked up a rough idea of my thinking, but I’m not 100% on it yet. I need my dad’s help to come up with a functional workspace that also looks cute. The city rules say I can’t pass the property line, where you see the brick letters spelling “real estate.” (You have to look hard to see them.) I’m thinking of an expanding awning, and then everything wheels back in, past that line when I’m not “open.”  I won’t be open every day since I don’t live in this town (yet), and it’s a bit of a drive for me, but at some point, I could be. I also need to think about refrigeration and somewhere theft-proof to work with my laptop out of the sun, but those puzzles will come in time. For now, it’s baby step by baby step.


Speaking of baby steps, I’ve finally gotten around to getting my resale license. It was a super cinch. I don’t know why I put it off so long. Probably because back in the day, it required putting an ad in the paper, going down to the courthouse, paying a fee, and then waiting for the paperwork to process. Now, you can get one in minutes online. It’s so weird. Of course, that also means I now have to keep track of taxes and have proper profit and loss statements, which is a real drag for me and my non-existent bookkeeping skills, but I’m promising myself I’m going to be much better at keeping track of everything this time around. The last time I was in “the flower biz,” I was a mess of receipts, and taxes confounded me.

Getting into wholesale markets can be extremely fun. Not for buying things (see above note about keeping track and taxes) but just seeing the behind-the-scenes of where everything comes from.  I had to buy brown ribbon for my homecoming corsage, and when I went to the local fabric store, they only had two shades: beige and goldish brown—no normal chocolate brown ribbon. When I hit up the floral supply store with my resale license, there was a section of about fifty different browns!

That pretty much wraps up my flower shop update.


On the way back from a delivery, I did some recon at The Ecology Center in San Juan Capistrano. They have the best wild and crazy bouquets. They also have excellent dried flowers. I really want to up my game when it comes to dried flowers. I’ve seen some amazing bouquets on Pinterest. If I’m going to be doing events in the heat of the desert in Joshua Tree, where my boss’s venue is, I need to have a strategy to combat 104-degree heat and lack of humidity, a natural enemy of fresh flowers. I also need to get a new car. My car is 17 years old and breaking at every plastic point, but I’m getting a little ahead of myself.


There are a lot of things to worry about when you are starting a new business with no capital. Bug and I have significantly cut down on the little things, like going out to eat and treating ourselves to lattes and pastries… But last Sunday, we broke down and had dinner in a little cafe in South Laguna. I have raised my own perfect dinner companion. We like the same places. We like the same treats. We like to spend money, and it is disastrous. But she’s also my best pal and sounding board. She is rooting for my little business. I know at some point, I can count on her to help. She’s already a great source of advice. I can’t believe I am so lucky. I want to be careful that my dreams don’t steamroll her dreams.


We walked around Laguna and visited a local community garden until dark. It was lovely. A break that I needed.


In other news, Halloween season is here!


The days are so much darker. I’m glad I not racing the sun like I used to. Remember when I was doing craft photoshoots daily and trying to get everything shot in before my natural light disappeared? I don’t do that anymore. My life has evolved. I miss it sometimes. I gave away 80% of my crafts, and my closet has much more room. But now I’m filling it with dried flowers and floral supplies. I’m trying to streamline so that moving won’t be a huge hassle, but you know how that goes.

Until next time, pretty people! Thank you for cheering me along. It’s really helped!


  • Debra

    Hoorah !! What a great business! Crazy idea, add on a optional fee to photograph people with the bouquets they order – you are such a talented photographer! And everyone wants something to post to social that makes them look good. The bouquets are such eye candy. Lmk when you start shipping to east coast ! ;)

  • Cathy

    I love this post so much. You sound so happy! Definitely in your element. Can’t wait to read and see more and wish I could visit the shop, Btw, that ecology center is very cool! When you are more established and since you have your resale license now, take a peek at – a lot of (wholesale) fun containers and floral event accessories (I shop there for work.) And jump on the dried flower trend it is so hot now! I’ve come to love them again too. Go Rasta Rita Flowers!!!

  • beck

    Or maybe you could put the flowers under a plastic drape to prevent Cody fur from infiltrating? Plastic bags? I know the importance of having a doggy side kick for mental health. =)

  • Jeanie

    Brenda, you have such a great eye for all things art! Your flowers are so beautiful and it is easy to see an artist is putting those arrangements together.

    Godspeed on your business and personal ventures ahead for you and Bug!

  • KathrynSK

    Have you considered Patreon or Substack? You could put you blog on one of these and charge for some of it. Just a thought.

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